SEO report is based from the Search Engine’s Point of view. Successful websites must maintain a delicate balance between “Search Engine Readiness” and “Visitor Usability”. The report covers the 12 primary items your website will be scored on; these are not the only items that determine your search placement.
Search Engine Optimization is an ongoing process; suggestions are based on current search engine algorithms and policies. As search technology evolves, regular maintenance is necessary to keep your website updated to search engine ranking standards and criteria.
Site Page Naming
Page names are important! Relevant pages should be named after their primary keyword phrase.
| Description | Excellent | Good | Fair | Poor |
| Site Structure | | | | |
Suggestions:
ü Product / keyword phrases may need to be modified based on final keyword choices.
Site File Names Analysis
Like the directory structure, file names play an equally important role. All file names should contain primary keywords or keyword phrases.
| Description | Excellent | Good | Fair | Poor |
| Site Filenames Analysis | | | | |
Suggestions:
ü Images should be renamed to contain final keyword choices.
ü Image alt tags should contain final keyword choices.
Site Navigation
Is your site’s navigation search engine friendly? Search engines require simple text based navigation in order to correctly spider your website. Java Script based navigation only, results in an incomplete index of your website.
| Description | Excellent | Good | Fair | Poor |
| Site Navigation | | | | |
Suggestions:
ü Using keyword anchor text links in a left navigation provides page relevance and internal link reputation - in addition, all those keyword links will travel from page to page because they are in the left navigation panel.
ü Footer based navigation require with targeted keywords.
Site Database Analysis
With all the benefits of database driven websites, they can hinder your results with the search engines. For example, search engines can’t properly read URL’s that contain a “?” or other control characters.
| Description | Excellent | Good | Fair | Poor |
| Site Database Analysis | N/A | N/A | N/A | N/A |
Suggestions:
ü Back-end access and more review is necessary in order to accurately evaluate the database SEO compatibility.
Site HTML Code Analysis
The manner in which your website’s source code is written can effect how it places in the search engines. Proper optimization of the source code is a key step in any worthwhile SEO service plan.
| Description | Excellent | Good | Fair | Poor |
| Site HTML Code Analysis | | | | |
Suggestions:
ü Style Sheets should be used to include more Heading Tags through-out the website.
ü W3C validation also requires making your side coding more SEO friendly.
ü The jave script should place at the end of the page
Site Content Analysis
Is the message visitors see on your website search engine friendly? Good SEO requires “website text” to maintain a delicate balance between marketing and search engine effectiveness.
| Description | Excellent | Good | Fair | Poor |
| Site Content Analysis | | | | |
Suggestions:
ü Additional content/copy may be needed based on the final keyword choices.
Top 200 words or 2000 characters are the most important to repeat the keywords.
ü More interlinking of keywords throughout the website.
Link Popularity
Link popularity is how many other websites are pointing to your website. If you have 199 Web pages pointing to your domain, then your link popularity is 199. Link popularity varies because each engine indexes the web differently.
| Description | | | | |
| Link Popularity | e.g Google =0 Bing =0 Yahoo =2 | | | |
Suggestions:
ü Ideally you would want a minimum of several hundred links per search engine, back to your website; but actual figures depend on the number of links held by your competition.
Indexed Pages
Indexed Pages are the number of pages of your website that are currently listed in the mentioned search engines below. Number of Indexed pages varies because each engine indexes the web differently.
| Description | | | | |
| Indexed Pages | e.g Google =83, bing =21 Yahoo =60 | | | |
Suggestions:
ü If your entire website is not indexed this means more work is needed to create friendly text based navigation and a site map so the engines spider can effectively index your entire website.
ü Having more indexed pages then the actual number of pages in your website may indicate improper storage techniques of old or duplicate web pages. Failure to address this can result in your website being banned for duplicate content by leading search engines.
Title Tag
Title Tags are very important in creating relevancy for the web pages listed in each search engine.
| Description | YES | NO |
| Title Tag | | |
Suggestions:
ü Tag is present as well as it should be changed to contain primary keywords at the beginning of the title.
Description Meta Tag
Description Tags contains a description for the currently viewed page. Search engines such as Google and Yahoo rely on this tag to describe your website’s topic within their search results.
| Description | YES | NO |
| Description Meta Tag | | |
Suggestions:
ü Tag is present as well as it should need to be changed based on final keyword choices. Tag should be targeted to the topic of the current page, only.
Keyword Meta Tag
Keyword Tags contains keywords relevant to the page which a search engine may consider at its own discretion. Identifies what key phrases the web page is optimized for.
| Description | YES | NO |
| Keyword Meta Tag | | |
Suggestions:
ü Tag is not present as well as may need to be changed based on final keyword choices. Tag should be targeted to the topic of the current page, only.
Site Marketing Strategy
When visitors arrive on your website, do they find a clear marketing message?
Does your site make a “Specific Offer”? Is there a “CALL-TO-ACTION”?
| Description | Excellent | Good | Fair | Poor |
| Site Design & Marketing | | | | |
Suggestions:
ü May benefit from improving the marketing message on the homepage to draw people into key areas of the website and motivate visitors to take positive action, such as: to complete a lead form or make an online purchase.
