Q.1 What is Google page rank?
A.1 Page rank is a numeric value which is given by google which shows popularity of particular website or value of a website in google,
Q. 2 What is search engine indexing?.
2 Search engine indexing mean no. pages of a website existing on a search engine.
The command will be site:www.domainame.com
Q.3 What do you mean by backlinks?
- The total number of links of your web site that found to others domain. links:www.domainname.com
Q. 4 How many type of text you can find on Web?
A. 4 there are many types of text fount on websites as following.
- Simple Text.
- ALT Text.
- Image Object
- Video Object
Q.5 Please research on this topic meta search engines?
The main concept of search engines is to crawl(read) the web site and then start index its pages into its databases. When we search any keyword these indexed pages are found at results. But, meta search engines neither crawl to any web site or nor have its own databases. They just access the databases of other search engines to display the search results. Nut they have its own algorithem.
When to use a meta search engine
- When you want to retrieve a relatively small number of relevant results
- When your topic is obscure
- When you are not having luck finding what you want
- When you want the convenience of searching a variety of different content sources from one search page
Examples of meta search engines
Session 2:
Please write the Command
Site:www.tradekey.com
Google
|
Yahoo
|
Bing
|
24,500,000
|
2,832,582
|
1,180,000
|
Q.2 What do you mean by link popularity and how you can relate link poularity with page rank?
Source site
WHAT IS LINK POPULARITY
link popularity is the key point of getting high page rank, do not forget when posting your links to sites do not related to your site or business, like if you have a site which sells cloths and wearings so fashions sites will be your target, and if you post your links to Religious sites then these links will not be considerable by search engine mostly by google.
Website link popularity is one of the criteria used by most of the major search engines when ranking websites. Theoretically, the number of inbound links for your website measures its general importance - the better your website link popularity, the higher it ranks.
LINK POPULARITY RELATION WITH PAGE RANK
This "off-page" statistic has grown in importance in the last years, becoming a significant factor at many engines. For example, Google is hesitant to list a site that doesn't have at least one link from other domain indicating that the site is worth listing in its index. In addition, if your website link popularity isn't high enough, you'll never achieve top rankings on many keywords.
Write the command
link:www.tradekey.com
Domain Name
|
Google
|
Yahoo
|
Bing
|
www.tradekey.com
|
316
|
799,417
|
55
|
www.worldoftrade.com
|
341
|
396,902
|
1
|
Q.4 How you differentiate with off page and on page optimization?
On-Page Optimization - focuses on two main elements of your website: your webpage content and your website structure.
3 importante things for onpage optimization
1. Having well researched keywords.
2. Correctly using Meta tags.
3. Employing keyword density optimization
Off-Page Optimization -
Here are some techniques used in off-page optimization. Off-page optimization techniques are mostly all about spreading and advertising your website's link.
1. Link exchanging
2. Directory Submissions
Q. 5 Research on this topic social bookmark?
The social bookmark is the online storage of links. It serves for the two purposes.
- Provide the back links
Search the five sites of social bookmark?
- http://slashdot.org
- www.delicious.com
- http://digg.com
- http://www.stumbleupon.com
- http://www.squidoo.com
Session 3
Q.1 Which one is the most prominent factor in search engine ranking algorithm and why?
Domain name is most prominent factor for search engine because search first of all search read domain name.
Q.2 Define Site map in three lines? which two types of sites maps are used for web sites?
What is sitemap
A Site map is a web page which has the list of web pages of a web site. With the help of site map all the pages of the website are accessible to the search engine crawlers. It also helps the visitors of the web site to access links of all the pages of a web site. essentially it provides easy navigation to the website visitors.
Following are the reasons why you need to use site map for your website:
1. Increase your search engine rankings:
2. Improves user experience:
3. Helps in organizing the website better:
1. Increase your search engine rankings:
2. Improves user experience:
3. Helps in organizing the website better:
Types of site maps
There's only two types commonly in use, which are as following.
- Normal HTML site maps, which are mainly used by visitors and dumb crawlers.
- The XML Sitemap is the second type of sitemap that is meant exclusively for the search engines. It provides information about your site to the search engines in a unique language that can only be understood by the search engines and that is relevant only to the web crawlers.
Q.3 Define five purposes of keyword Analysis?
1.Finding Keywords
analyse about your business that which are the most relevant keyword to you.
2. Determining Search Volume
on this step we will determine high volume and less competition keyword.
3. Judging The Competition
Speaking of competition. How can we find out ahead of time how hard it will be to rank for a given keyword.
4. Make a list of keyword
now make a list of keyword you have analysed.
Q.4 Describe in your own words searchibility?
searchibility means no. of searches made for a certain key word, local and global serch can be checked by using google adword tool.
Q.5 Describe in your own words competition?
competition means a certain keyword existing on different web pages.
Q.6 Distinguish in relationship between keyword competition & keyword search ability?
keyword competition
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keyword searchibility
|
Number of pages indexing in search engines on the behalf of keyword.
|
It represents that at how many times the keyword search over the search engines in a specific time period.
|
As the keywords contain more phrase its value is going to increase.
|
As the keywords contain more phrase its value is going to decrease.
|
Keyword with high competition is easy to come on rank.
|
Keyword with high searches hard to come on rank.
|
Keyword with high competition represents to focus/small segments
|
Keyword with high searchbiliy represents to huge/generic segments.
|
Session 4:
Q. what do you mean by long and short tail keywords. Describe it with respect to the searchibility & competition.
Short tail keyward
Short tail keyward are those keyward which have just single word like nike, news , etc.
Long tail keyward
long tail keyward are thosee keyward which have two or more words like nike shoes karachi , news updates karachi , etc.
long tail key word will have less competition and searches then shot tail keyword, long tail keyword are good to bring conversional traffic.
